Get the right accounts into the right rooms.
VIRSA helps B2B teams identify high-fit accounts, predict event attendance, understand buying intent, and help sales teams follow up with the right context.
Bring your account list and event goals.
A B2B audience intelligence platform for ABM, events and nurture.
VIRSA helps marketing and sales teams move from account lists to better engagement plans. It brings together account fit, persona context, event participation signals, buying intent and follow-up context so teams know who to focus on, what to invite them to, and what sales should know next.
Account Intelligence
Identify high-fit accounts, industries, personas and buying roles.
Event Intelligence
Hyper-personalise audience journeys, predict attendance, prioritise reminders and capture event behaviour.
Intent Intelligence
Understand what accounts and people are engaging with across content, WhatsApp, events and follow-up.
Sales Context
Give sales teams useful account and persona context after engagement.
From account selection to sales conversation.
The list is the starting point. VIRSA helps build the operating view behind it: account fit, buying roles, engagement themes, event engagement likelihood and follow-up context.
Start with an existing account list, target market or event invite list.
Where VIRSA helps
ABM Campaigns
Build account journeys, map buying roles, shape messaging and track engagement.
Events and Webinars
Predict attendance, prioritise reminders, capture attendee intent and continue post-event nurture.
Lead Nurture
Move engaged contacts into relevant content journeys based on behaviour and account context.
Customer Expansion
Spot renewed interest, cross-sell themes, workshop readiness and executive engagement.
Make Events Count
Events give ABM a moment to prove interest.
Digital engagement shows who clicked. Events show who gave time. VIRSA connects both by predicting participation, capturing attendee behaviour and carrying the context into nurture and sales.
Predict Attendance
See who is more likely to attend before the event.
Prioritise Reminders
Focus reminder effort on the audience most likely to participate.
Capture Event Behaviour
Track attendance, session interest, badge scans, booth visits, meetings and content engagement.
Continue Follow-up
Move engaged attendees and active accounts into nurture or sales follow-up.
Inside the platform
A look at the views marketing and sales actually open every week.
Insights reach the teams and tools that use them.
VIRSA sits next to the stack you already run — CRM, MAP, WhatsApp, event platforms, content hubs and sales workflows — and routes the right signal to the right system.
Proof from real B2B programs.
Predicted audience pool captured 83% of actual attendees.
Attendance conversion improved across India virtual event journeys.
Engaged registrants were 2.6x more likely to attend than low-engagement registrants.
CXO open rate across targeted engagement journeys.
Ideas for better ABM, events and audience intelligence
Tell us about your audience goals.
Share a few details and the VIRSA team will help you review your next audience or event plan.
Ready to review your next audience or event plan?
Bring your account list and event goals. VIRSA can help show where account fit, attendance prediction, intent signals and follow-up context can improve the journey.
Bring your account list and event goals.